Delivering an inspiring brand experience in a digital age

Live webinar

Thursday 15th April – 10am (GMT) | 11am (CET)

A #fashionfireside with Erik Pieloth, H&M

H&M is one of the most well-known names in fashion, lifestyle, and retail. With around 5000 stores in 70 markets and a significant online presence, the business delivered revenues of $22bn in 2020. Like many omnichannel brands, H&M saw in-store sales suffer throughout 2020 due to COVID restrictions.

In our #fashionfireside, Erik Pieloth from H&M’s Global Customer Service Management team, will talk to us about how the business maintained strong customer focus and adjusted to meet rapid changes in demand. He will discuss how they created a convenient and inspiring experience for their shoppers, and will share his views on the future of customer operations in fashion.

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