The platform faced the dual challenge of protecting users while maintaining its brand and partnerships with renowned fashion and entertainment giants such as Warner Music Group, Gucci Vault, Adidas, Atari, and Snoop Dogg.
Safeguarding their reputation is crucial, as harmful content or inappropriate behavior from avatars could jeopardize collaborations and tarnish player experience. Within a virtual world full of limitless real-time interactions between people in various local cultures, rules, and laws, balancing freedom of speech with respect between players is essential.
Our client sought a global partner with expertise in international content moderation to create a safe and inclusive environment that attracts users and creators while protecting their well-being.