Webhelp poursuit sa croissance sur le continent américain avec OneLink
Webhelp, leader mondial du BPO, annonce l’acquisition de OneLink et poursuit sa croissance sur le continent américain dans le domaine de l’expérience client
PARIS —13 juillet 2021 — Webhelp, l’un des principaux fournisseurs mondiaux de solutions de gestion de l’expérience client (CX) et de solutions d’entreprise, annonce son intention d’acquérir OneLink, une entreprise innovante dans le domaine de l’expérience client digitale, du BPO et des services technologiques, au service des plus grandes marques aux États-Unis, en Europe et en Amérique Latine.
OneLink compte parmi ses clients des marques technologiques en forte croissance dans des domaines tels que la mobilité partagée, le commerce électronique, la fintech, les technologies de santé ou encore les applications de paiement, etc. Les termes de l’accord n’ont pas été divulgués. A l’issue de l’acquisition, soumise à l’approbation des autorités réglementaires compétentes, le chiffre d’affaires de Webhelp s’élèvera à plus de 2,4 milliards de dollars, avec 190 sites répartis dans 55 pays et plus de 90 000 collaborateurs.
« Webhelp et OneLink partagent la même culture et la même vision game changer. Dans ce monde digital, nos entreprises créent des expériences uniques permettant aux marques d’axer leur stratégie sur la satisfaction de leurs clients, en les aidant à développer l’attachement à leur marque et à optimiser leurs revenus” déclare Olivier Duha, co-fondateur et CEO de Webhelp. Notre complémentarité permet de créer encore plus de valeur pour nos clients grâce à nos expertises métiers et géographiques. Nos innovations combinées en matière de solutions digitales et technologiques, sont également une grande force. Webhelp poursuit son expansion géographique et enrichit son offre de services grâce à une stratégie de croissance organique et des opérations de fusion et acquisition, dont 13 acquisitions au cours des cinq dernières années.
La société a récemment fait l’acquisition de Dynamicall, devenu Webhelp Pérou. Elle lui permet d’élargir ses activités pour soutenir les marchés américain, latino-américain et européen. L’intégration de OneLink accroît encore son empreinte en Amérique Latine, une destination best-shore attrayante, et nearshore de choix pour le marché américain, et lui permet je de bénéficier de solutions technologiques de nouvelle génération. La complémentarité du portefeuille de solutions et la volonté de créer des expériences humaines exceptionnelles au service des clients ont été des éléments clés de l’accord Webhelp-OneLink.
Les deux entreprises ont constitué une communauté de game changers passionnés et engagés à servir les clients des secteurs les plus exigeants tels que l’électronique, l’industrie, le e-commerce, la santé ou encore la finance. Dans un monde qui se digitalise, Webhelp et OneLink souhaitent créer des parcours clients innovants et sur-mesure, grâce à la synergie entre l’humain et la technologie. En outre, les deux entreprises sont toujours dirigées par leurs fondateurs, qui partagent la même approche de la croissance d’une entreprise mondiale, un même esprit entrepreneurial et une culture forte axée sur le bien-être de leurs collaborateurs.
« Nous sommes très fiers de notre équipe « d’Incredybles » qui a conduit à notre succès ces huit dernières années. Nous sommes ravis de joindre nos forces à celles de la famille Webhelp » déclare Eduardo Salazar, PDG et cofondateur de OneLink BPO. « En associant nos forces, nous pourrons encore plus avoir un impact réel auprès de nos clients, nos collaborateurs et les communautés au sein desquelles nous sommes implantés. Le tout animé par notre volonté commune de créer de la valeur de façon inclusive et durable ».
Pour Sandrine Asseraf, Directrice Générale de Webhelp Amérique du Nord, l’adéquation naturelle entre les entreprises et les équipes était claire dès les premiers échanges. L’approche de OneLink, orientée résultats, est très alignée sur celle de Webhelp. Les deux marques sont guidées par une culture et une ambition communes, qui visent à rendre l’entreprise plus humaine pour leurs collaborateurs et leurs clients en bousculant les codes de l’expérience client. Pour Webhelp, Goldman Sachs Bank Europe SE intervient en tant que conseiller financier exclusif et Latham & Watkins LLP en tant que conseiller juridique. Pour OneLink, Rothschild & Co intervient en tant que conseiller financier exclusif et Greenberg Traurig, LLP en tant que conseiller juridique.
A propos de Webhelp
Dans le monde digital actuel, Webhelp conçoit, délivre et optimise des expériences humaines inoubliables – en créant des parcours clients hors normes. De la vente au service, de la modération de contenu au credit management, Webhelp est un partenaire de bout en bout pour tous les parcours clients B2C et B2B. Ses 80 000 collaborateurs passionnés, répartis dans plus de 50 pays, s’efforcent de faire la différence pour les marques les plus dynamiques du monde. Webhelp est actuellement détenue par sa direction et par le Groupe Bruxelles Lambert (Euronext : GBLB), une holding d’investissement mondiale de premier plan, depuis novembre 2019. Pour plus d’informations, veuillez consulter https://webhelp.com/fr
A propos de OneLink BPO
OneLink fournit des services d’expérience client, BPO et technologiques axés sur le digital aux plus grandes marques d’Amérique du Nord et d’Amérique latine grâce à un portefeuille complet de services complexes de front, middle et back office, de chatbots, d’IA et de divers autres services d’automatisation.
OneLink exploite 17 centres au Mexique, au Salvador, au Nicaragua, au Guatemala, en Colombie et au Brésil et emploie plus de 14 000 personnes – les Incredybles. Depuis sa création, la société a connu une croissance de plus de 30% par an. La société est actuellement détenue par le fonds de capital-investissement new-yorkais One Equity Partners (OEP) et les membres actuels de l’équipe de direction de OneLink.
Conseillers pour l’opération
Webhelp
- Goldman Sachs Bank Europe SE – agence Paris / Conseiller financier exclusif
- Latham & Watkins LLP / Conseiller juridique
- Linklaters LLP / Conseiller en structuration fiscale et conseiller juridique sur le financement
- KKR Capital Management & Goldman Sachs Bank Europe SE – agence Paris / prestataire financier
- Alvarez & Marsal / Conseil en due diligence financière et fiscale
- Roland Berger / Conseil en due diligence commerciale
- Auctus Advisors / Conseil en due diligence technique informatique
OneLink Holdings
- Rothschild & Co / conseiller financier exclusif
- Greenberg Traurig, LLP / conseiller juridique de OneLink Holdings et One Equity Partners,
- KPMG / support de diligence financière et fiscale
The future of travel in the post COVID world
The arrival of COVID-19 may have changed the travel industry forever. We’ve asked sector expert, and Webhelp Group Chief Sector Growth Officer, Nora Boros, to reflect on how far we have come and, most importantly, what the future holds for this most human of industries?
What was the travel industry landscape prior to COVID-19, were there any ongoing issues, or significant changes on the horizon?
Although it feels like an age away right now, looking back to 2019 the outlook for the travel industry was fairly optimistic and, on the whole, the industry was in a place of maturity in customer experience - especially when compared with other sectors which might be perceived as being weaker in this area such as financial services.
In fact, the industry had developed some depth in the ability to emotionally and personally connect with its audience, in order to deliver unique leisure experiences. Brands were using new consumer behaviours to create buy in, especially in creating enriched customer journeys, something that I explored in a previous blog.
As travel is such a broad and diverse industry, some disruption was evident and there were emerging players and newcomers to the market, joining travel from competing sectors.
There was the growth of personalised, sustainable and eco-tourism, and its impact on the traditional value, luxury and price based travel campaigns - plus the continued arrival of start-ups, bringing new technology, fresh services and additional booking avenues to the industry.
Unfortunately, some areas of the travel industry were already financially fragile. For example, where low operating margins coincide with high cost in distribution or intermediation. This is especially apparent in models where there are go-betweens such as resellers, who are bridging the gap for providers and the consumers themselves, and draining income flows.
Alongside this, there was the growing financial challenge faced by the traditional retail brick and mortar travel providers from new players in digital technology.
And, there was huge impact from the way that technology can very quickly, change a regional provider to a global one – going digital provides the ability to easily disseminate an offer across multiple geographies and languages.
Interestingly, at Webhelp we are in the perfect position to provide support in this area, creating a unified customer experience across multiple markets.
What was the initial response to COVID-19 from the industry, and what challenges did Webhelp face as a company?
In the past decade, the travel industry has weathered many storms, including the ash cloud crisis in 2010 and the impact of the tragic events of 9/11. So when COVID hit, there was the awareness that it was going to hurt – but it was approached with a certain amount of resilience.
We saw a significant drop in sales volumes across our existing client operations, which we approached with a high degree of flexibility. As a people first company, we value our people and moved to protect them with swift workforce management measures like redeployment and adapted hours while working to reduce negative financial impact on our clients.
The travel industry has a substantial learning curve when producing the best customer advisors, particularly in the airline, tour-operating and hospitality segment. There must be a deep understanding of the sector, tools and processes – which can only be provided by time-served and highly trained advisors.
We focussed on retaining this wealth of experience; we knew that once the immediate challenge passed, our clients would need a highly skilled service.
And, it’s important to note, that as sales volumes fell, customer service needs in areas like refunds, information and rescheduling rose dramatically. We protected the industry and our clients by cross-skilling advisors, redeploying them and introducing homeworking, where possible, to protect our people and ensure continuation of service.
We have also deployed automation where possible to accelerate digital transformation at a lower cost.
We entered a crisis discussion with one of our clients, who were understandably deeply concerned for their business and were considering calling off their contract. In response we provided a clear and robust financial roadmap through the crisis, working with local legislation to retain our people, safeguard their salaries and reduce the financial drain on our client and the ability to re-invest the savings to the post-crisis situation.
And now, as the industry is gradually returning to business under the next normal, our client is in an ideal position to come back strongly – and appreciates the flexibility, cost reduction and value Webhelp brought to the long term relationship.
Can we touch on the impact of COVID from an air travel perspective?
Yes, obviously the global travel industry has a symbiotic relationship with the airline industry, because travel by its very nature is closely linked to transportation.
The past three months have created a highly unusual situation, with limited (or no) cross border transportation and grounding several airlines. This is without a doubt one of the single largest crisis’ to hit ANY industry, and we will see ripples and consequences for the next decade, if not longer.
There will be lasting consumer trends resulting from this, including a renewed interest in sustainable tourism and more purposeful, meaningful travel.
The recovery period for airlines may create a decrease in availability resulting in a potential price increase, both for the leisure market and particularly for business travellers. I think that for the corporate market, recovery will be much longer, and many companies will need to adapt their propositions to suit this new reality.
As a consequence we should see short term growth in domestic markets, as people have less in their pockets and less opportunity for international travel. There will be a return to travel as a simpler and more meaningful activity, with family relationships and new experiences assuming greater importance as some global destinations are limited.
The way ahead for the industry and your thoughts on the future of Travel under COVID-19?
Transformation and restructuring will be visible across the whole industry, which is already evident in the actions of Ryanair and British Airways and hotel chains like Marriott and Hilton. Travel companies will need focused customer experience during this difficult time and Webhelp can really support operational and digital transformation in this area.
Change is certainly ahead for the hospitality industry, and some independent hotels could struggle to comply with the new social distancing regulations, reduced guests and increased costs required to stay open while maintaining the bottom line.
Travel brands, like Airbnb, Booking.com and Expedia, with more diversified portfolios or private rentals where new regulations and safety measures can be introduced quickly, may be in a position to benefit.
As we live more flexible work lives, leisure travel will become blended with business needs, creating the new travel concept of ‘Bleisure’, something that we will be exploring in future blogs.
The real trends will become more apparent in the first quarter of next year, as the financial and social effects of COVID become clearer.
And finally, I think that the human experience of travel, the need for personal contact and connection will be increasingly valued and promoted.
Travel is the most universal way to unlock boundaries and understand how diverse and beautiful the world is, and I am confident that the industry will recover and remerge. It may be changed but will remain just as meaningful.
In future blogs we will explore the travel horizon in further detail, re-imagining the customer experience and looking at how this can unlock meaningful opportunities for the travel industry. Feel free to contact Nora Boros via LinkedIn and to explore more of our services.
