Gartner® is one of the world’s leading research & advisory firms, and the Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct.

Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. BPOs were evaluated based on 15 criteria, including customer experience, market strategy, product/service, operations, and innovation. The research enables companies to get the most from market analysis aligned with their unique business and technology needs.