Webhelp Oneshot Technology CX

Discover the 7th edition of our OneShot magazine on Technology

Our 7th edition of the OneShot is here!

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Webhelp Oneshot Technology Customer Experience Relation

“Let’s talk about the well-being of your customers and employees. Because well-being has become a central challenge for brands.
At Webhelp, we believe digital technology must be oriented around this axis. Technology can really make life easier, to the benefit of both women and men.
As you will discover in these pages, today there is a lot of evidence of its effectiveness – and not only in the context of the «maintaining of bonds» that we are going through.
There are also new avenues that deserve to be actively explored, And this is what we are doing, with and for you, as part of numerous experiments.
What is the goal of our Technology department? To make technology an ally, entirely to benefit the well-being of your customers and employees.
An exciting project!”

Discover through this 7th edition technological innovations that humanize customer relations, facilitating the work of our advisors, and always to the benefit of final customers.

You will also find testimonies and advice from experts: Massimo Dutti, Vattenfall, Samsung…

What are the latest technological trends that are worth a look?

What are the conditions for successful technology integration?

And let’s not forget Webhelp’s vision and ambition: transparency, security, data and, of course, the human touch.

Summary

  • A word – SXO
  • A number – Zero
  • Three opinions – Technologies that humanize the customer experience (Yan Noblot, Massimo Dutti, Vattenfall)
  • Some info – How Toyota operates predictive customization ?
  • A demo – Home: a place to live, a place to sell
  • A B-case – How Webhelp proposed and deployed an intelligent tool… to facilitate the work of Samsung Electronics advisors
  • A hashtag – #VideoChat
  • An offer – Telecats, the voice of the customer as a path to action
  • A meeting – the WorldSummit AI
  • A conversation – A weapon of seduction to re-enchant commerce in the city
  • A story – Lego : in what world are you playing?
  • A perspective – For efficient and benevolent technologies

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Helping Yodel to build a market-leading customer experience journey

As one of the UK’s leading parcel carriers, Yodel wanted to build a robust customer journey that matched up to their customers’ specific needs and expectations, delivering a truly transformative customer experience.

Webhelp’s partnership with Yodel began in 2015, focusing on their goal of improving their client and customer relationships, with a particular aim to create additional value within their CX function with multiple milestones passed along the way.

2021 in particular has been an incredibly successful year, working with the team at Yodel to achieve:

  • An increase from a team of 50 at launch, to well over 300 in 2021, across diverse sites in South Africa and India.
  • A score of 4.6% on Trustpilot, up from 2.8 in 2018.
  • 40% savings across existing customer journeys, which have been reinvested into Yodel’s people, and more efficient tech solutions.
  • Recognition at the 2021 CCA Global Excellence awards in the Best CX Transformation – Inhouse Technology Solution category

 

You can read our Yodel client story for more details of the journey so far, and what the future has in store.


Everest

Webhelp named a global CX leader by Everest Group

Webhelp Recognized as a Global Leader in Customer Experience by Analyst Everest Group for a Third Consecutive Year 

Paris  – 29th July, 2021

Webhelp, a leading global provider of customer experience (CX) and business solutions, has been recognized again as a Leader in Everest Group’s 2021 Customer Experience Management (CXM) PEAK Matrix® Assessment. The organization ranked strongly in terms of completeness of vision and capability, making significant progress in market impact.

Webhelp is a global leading CXM provider with particular strength in Europe, which has recently been bolstered by acquisitions in Latin America,” said David Rickard, Vice President Everest Group. “Webhelp has also continued recent strong growth by investing in its Webhelp Anywhere platform and methodology to support virtual operations and provide tools for talent and workforce management, as well as enhanced security capabilities such as biometric recognition. Through its stand-alone global consulting business, Gobeyond Partners, it also supports clients through the entire customer journey from strategy, journey orchestration, and AI-led text analytics, which are all areas of high demand from enterprises looking to deliver digital CX transformation.”

Webhelp scored top marks from Everest Group for value delivered and vision and strategy. Client interview feedback also cited Webhelp’s adaptability, proactivity, employee orientation, ease-of-doing-business and cultural alignment as a few of its key strengths.

Everest peak matrix

The report validates the significant growth Webhelp has made during the past year by focusing on developing its digital transformation capabilities and CX consulting to create value-driven end-to-end customer journeys.

Following the acquisition of Dynamicall and the more recently announced intent to acquire OneLink, the company has significantly expanded operations to support clients in particularly the United States and Latin America, and European markets, further strengthening its geographical footprint and technology capabilities.

Everest Group notes Webhelp’s proprietary methodology and platform, Webhelp Anywhere, which combines best-shoring with remote, hybrid, onsite operations, and tech-enabled capabilities to deliver flexible and tailored solutions.

Also highlighted was Webhelp’s designated program to support customer experience for start-ups and scale-ups, The Nest by Webhelp.

Everest Group notes Webhelp’s continued success after three consecutive years ranking as a Leader in its PEAK Matrix® Assessment, as well as a Leader in its CXM in EMEA Services PEAK Matrix®.

Everest Group’s CXM Services PEAK Matrix® is an annual report combining an assessment of the changing global CX landscape with evaluations of leading CX organizations. It selected 39 organizations to evaluate and compare in this year’s report based on the service provider’s market success, vision and strategy, service focus and capabilities, digital and technological solutions, domain investments, and client feedback.

Olivier Duha, CEO and Co-Founder of Webhelp, said:

As a global company committed to delivering game-changing customer journeys for our clients, we’re very proud to receive this recognition from Everest Group. We’ve focused heavily on supporting our clients, their customers, and our own people through this challenging period, and I am delighted that this commitment has delivered growth. As we invest further in regions like the U.S., Central and Latin America, and Asia Pacific, as well as capabilities like digital transformation and consulting, we are well positioned to deliver increasing value to the market.”

Download a custom version of the report here.
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Missing the customer: why human-centred design is key in delivering regulatory outcomes

Yee-Ping Pang, Head of Design and Development, and Faye Sadler-Clark, Head of Risk, Compliance & Innovation, explain the benefits of placing the customer experience at the centre of your regulatory outcomes

In every industry, it’s a certainty that one regulatory body will supervise the market – the FCA for financial services firms and financial markets, Ofcom for communications, and Ofgem for Gas and Electricity, to name a few. Independent regulatory bodies supervise the specific industry which they regulate and protect the consumer whilst ensuring that the market is operating fairly. The FCA for example, summarises that:

“Financial markets need to be honest, fair and effective so that consumers get a fair deal.”

The regulatory outcomes sought naturally differ across regulators, driven by the maturity of the industry and specific areas that need additional focus. However, there are similarities across some key topics such as protecting vulnerable customers, operational resilience of firms (the ability to continue to provide important business services throughout shocks or disruptions) and making switching easier for customers. The customer is very clearly at the centre of each of these areas of common regulatory concern.

As consumer consumption patterns change and industries evolve, the regulators continue to develop new and make changes to existing regulation in order to stay ahead of any changes in the industry alongside addressing the key risks in each sector. An example of new regulation is the much debated proposed Online Safety Bill, which is centred on protecting children and vulnerable individuals and applies to organisations that either host user-generated content or allow people to interact online. The landmark regulation seeks to protect users from ‘online harms’ in response to the ever-growing use of online platforms in generating and consuming content, which has increased rapidly during the COVID-19 pandemic.

An example of regulatory change came during the initial stages of the COVID-19 pandemic, where the FCA confirmed an increase in contactless payment thresholds from £45 to £100, increasing the convenience for consumers to buy goods safely. Sheldon Mills, Executive Director, Consumers and Competition at the FCA said: ‘During the pandemic more people have been using contactless payments. We are changing our rules to help the industry continue to respond to the changing ways in which people prefer to pay.’ This showcases both how regulators adapt to changing trends, and the role that regulation can play in enhancing customer experience to have the best outcomes for customers.

What is human-centred design, and how is it currently being used?

Human-centred design is a common technique used by designers across all industries. At the crux of it is a focus on the people who will be using the product or service. These may be external or internal customers (colleagues) who are using services such as the IT Service desk.

Using a combination of quantitative and qualitative research methods, the primary objective is to build understanding and deep empathy for the people for whom the product or service is being designed. Understanding customers’ thoughts, emotions, and behaviours, and defining the key themes from triangulation of all the research, is the foundation required to understand both what products and services to build, and how to build them. Pairing this with agile ways of working and iterative designs and feedback, we can see how powerful this is in adapting to constantly changing customer behaviours.

The benefits of design are compelling, with data from McKinsey showing that organisations regularly applying design thinking saw a third higher revenues and 56% higher shareholder returns than those who didn’t over a five-year period.

Human-centred design shifts the focus from designing solutions to solving problems and instils the mantra that the “customer is king”.

Source: McKinsey

Adding value by focusing on the customer for regulatory outcomes

So, what’s the common intersect between regulatory outcomes and human-centred design? Regulators are focused on protecting consumers and ensuring they get fair value, and human-centred design is entirely focused on designing for consumers. The consumer is at the heart of both.

For firms to stay ahead and really claim to be customer-first, they need to employ design approaches for their actual customer needs and circumstances, while ensuring that regulatory demands are still met.

Often, businesses view adhering to regulatory outcomes as something that must be done something that has a financial impact on their bottom line – and not as a value creator. Risk professionals need to help change the conversation from ‘what do we need to do to comply, and how much investment do we need for implementation?’ to ‘what is the intended regulatory outcome and what benefits could it bring us as a business?’ This change in mindset and conversation will put the focus on understanding why the market is shifting, which consumer problems need to be solved, and on the benefits that are often supportive in meeting strategic objectives on acquiring, retaining, and growing customer loyalty.

Focus on your customer needs to thrive

With COVID-19 recovery continuing to be the core focus for most businesses, strengthening capabilities in human-centred design, design thinking and user experience will be a key driver for growth, meeting customer needs and meeting regulatory outcomes.

In order to add real value, it’s important that risk and compliance teams continue to be inquisitive and understand the drivers behind regulatory change, and the movements within different markets and industries. Whilst organisations don’t have a choice about whether or not to comply with regulation using human centred design in responding to regulatory developments and changes can drive a competitive edge.

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Coaching & feedback in a remote environment

We recently joined an online event exclusively for CCMA members where we discussed our experience of maintaining quality of coaching when forced into remote working. Representatives from a number of brands were in attendance, including Co-Op, DVLA and John Lewis. Representing Webhelp was our own Jamie-Lee Stewart, Director of Quality & Customer Experience.

In the round table, we discussed how coaching & feedback processes apply to working from home, ways to support staff, and how colleagues have responded. The aim of the session was to share best practice as Quality professionals, in order to optimise delivery of key quality & coaching processes in a working from home environment.

A very interactive conversation took place, with breakout sessions to encourage discussion and collaboration. We uncovered obstacles in the current remote environment and together developed a new strategy for success.

Challenges and successes

Having discussed our hybrid experiences, it was clear to see what works well in remote working.

Feedback is that one area on which we all felt we have taken positive steps, to adapt and improve our quality & coaching processes to enable & ensure engagement and responsiveness when coaching remotely.

However, despite the positive outcomes there were several challenges identified. Coaching at home can be impersonal and makes it difficult to assess if staff are engaged, particularly if you have no camera. Quick coaching sessions are no longer possible – you have to establish a relationship to have an open an honest conversation, which is tricky when coaching from a distance.

There is also difficulty when it comes to injecting fun, as there are limitations on how interactive you can be on a Teams call as opposed to face-to-face. Structure is essential to effective coaching, but adopting the motivation to follow structure can be hard for staff when faced with distractions at home.

Time is another factor – in-office, it’s possible to deliver “in the moment”, personal 1-1 coaching. This isn’t possible in a work from home environment, so coaching necessarily more structured and timely.

While working from home is convenient and allows you to balance home life effectively, it can be difficult to manage staff. You cannot see if someone is struggling or if someone is underutilized. You have to rely on video call to engage and trust that colleagues are performing to the best of their ability.

It is evident that there can be challenges when it comes to remote coaching, but with the right structure and processes in place we can build an agile hybrid model.

The “new better”

As a group, we looked at new approaches for a new working model and agreed that “New better” is a better goal than “New normal.” The focus should lean more towards positivity, with more emphasis on employee emotion and wellbeing. For example, coaching and feedback is too formal whereas ‘job chat’ is more relaxed. Adapting our quality framework to ensure we are capturing the right areas of opportunity is fundamental.

We identified a coach as a “professional friend”, rather than someone who tells you what to do, although boundaries are still essential to a healthy relationship – as is knowing how to signpost the coachee.

In addition, technology plays an important role when remote working and should be used more effectively, leveraging those features available to you – particularly for virtual coaching sessions where using chat, breakout rooms and polls can improve learning.

As a leader, you must offer emotional support and empathy. You must understand the person’s feelings and show that you have their best interest at heart, especially during uncertain times. Agreeing the ‘rules of engagement’ is key in terms of coaching interactions, and enabling an effective coaching conversation. Therefore, one thing we cannot overlook is asking the right questions. When coaching you should address any concerns and ensure staff feel comfortable, while maintaining a positive, approachable manner.

Finally, an agreed joint agenda is essential to ensure a clear structure is in place, as well as documenting goals to keep track of progress.

Sharing the lessons learned in the move to a hybrid model allowed us to identify a ‘New Normal’ approach, which we can incorporate into our organisation to build a robust, agile strategy for 2021.

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Fashion Tech – Reshaping customer experience for your start up

Fashion has always been playground for innovation. The acceleration of fashion tech forces brands to rethink their digital channels and relationship with customers. Fashion players strive to develop the technologies that will differentiate themselves, internally or through partnerships with the latest tech startups. In this article, we have included several exciting fashion tech businesses to follow that support major fashion players reshaping their customer experience!

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Webhelp B2B Marketplace

B2B Purchasing and Marketplaces - 7 tips from 3 experts: Manutan, Zetrace and Webhelp Payment Services

Webhelp B2B Marketplace

Which Purchasing platform models are best suited to B2B? This is the question we put to three experts in the field: François Duranton, CEO at ZeTrace; Julie Dang Tran, Managing Director for Southern Europe at Manutan; and Julien Duméry, International Development Director at Webhelp Payment Services. Here are their answers in the form of 7 practical tips.

  1. Identify the two main families of solutions for making your Purchases
  2. Choose the purchasing model that suits your business size
  3. Consider the punch-out solution
  4. Check whether a “Manutan” model would suit your requirements
  5. Payment services: comply with the B2B codes
  6. To onboard your Sellers, rely on an optimal KYC solution (automated systems + human input)
  7. Key Accounts: don’t underestimate the difficulty of operating a marketplace

1. Identify the two main families of solutions for making your Purchases

François Duranton (ZeTrace): To help you get your bearings in the vast universe of corporate purchasing platforms, we can distinguish two families that correspond to two ways of buying: shopping vs purchasing.

  • In a shopping model, which we can also call a “seller-side” model, strategic purchases are set aside, and we look for the best solution for everyday purchases – bearing in mind how easy B2C platforms are to use. B2B distributors often have an e-commerce site of their own and are sometimes grouped into B2B marketplaces. In the latter case, the current software reference is Mirakl – a publisher that came out of B2C. In this particular context we would also mention Izberg, which has a few B2B solutions, and Uppler, a specialist.
  • In a purchasing or “buyer-side” model, – we find the historical Purchasing and e-procurement platforms. They are more supervised from a contractual point of view and make it possible to manage strategic sourcing, but they are less attractive from a UX point of view (research, navigation, customisation, single multi-seller basket, etc.). In this family of solutions we would also mention products such as SAP-Ariba, Coupa, Ivalua and Determine.

In both cases, these families of solutions should be compared with certain key elements: the company’s internal Purchasing processes, for example, or integration with its IS.

2. Choose the purchasing model that suits your business size

François Duranton (ZeTrace): The larger the size and requirements of a business, the less suited the marketplace model is. In general, a VSE or a small SME does not see itself as a “Buyer” and does not think in terms of a “Purchasing function”: it is often the manager who deals directly with major purchases. As for average SMEs, they sometimes have this function for class A or B direct purchases, but indirect purchases are poorly controlled: there is no question of having single invoices or grouped deliveries, for example. This need for supervision increases with the size of the company, as the Purchasing function becomes a focus of value creation. But the greater this need for supervision, the less relevant the marketplace model is: it is well suited to a many-to-many distribution model (users, buyers) while the Purchasing function of a large company is more of the few-to-many type.

Julie Dang Tran (Manutan): From our point of view, the marketplace model is actually not well suited to managing the peculiarities of a Key Account Customer. Suppose, for example, that special conditions are granted – discounts, payment deadlines, delivery conditions, etc. – these conditions will be difficult to impose or enforce on third-party Sellers in the marketplace. Similarly, it will be practically impossible to impose a price, since this would affect the Sellers’ margin.

3. Consider the punch-out solution

Julie Dang Tran (Manutan): To the family of purchasing solutions we can add punch-out systems. These are dedicated and personalised websites for a Customer – which Manutan can deploy for some Key Account customers, e.g. on an SAP-Ariba basis. When the Customer connects to Ariba, it will see a Manutan icon among its Suppliers: with a click, it can access the punch-outsystem. This is where it will find its usual purchasing processes, in compliance with internal validation systems. In fact, under this solution, we do not place an order directly: we issue a purchase request, which will then go through the company’s internal validation system, and finally be converted into an order.

4. Check whether a Manutan model would suit your requirements

Julie Dang Tran (Manutan): Class A and B purchases are well formulated in large companies, unlike class C purchases. However, the latter, which represent a very large number of references spread across all areas and departments, account for the majority of indirect costs, even though they are presented as small amounts. At Manutan, for these class C purchases, we start from a basic premise: the company manager or the Purchasing manager is responsible with regard to their employees. Indeed, the teams use these products on a daily basis, informed by safety, ergonomics, and often CSR.

The Manutan model is therefore based on product selection, which must meet certain criteria. In contrast, with a marketplace model – where it is the Sellers that are selected – the choice of products rests with those Sellers. This means that the Manutan model is focused on referencing selected products, in the context of a partnership with Suppliers. From the Customer’s perspective this makes it possible to guarantee the origin of the products and to supply the corresponding certificates, while providing them with advice and monitoring the commercial relationship.

5. Payment services: comply with the B2B codes

Julien Duméry (Webhelp Payment Services): Everyone knows that B2B processes differ from B2C processes, and that they must be scrupulously observed. For example, certain key operations must be initiated prior to payment:

  • facilitate the creation of a customer account;
  • ensure a customer’s solvency from the outset;
  • manage the entire order up to invoicing (i.e. checking the content of the order and the invoice; an incorrect or incomplete invoice may result in late payment and compromise the relationship with the customer);
  • offer a recovery solution, automated or human;
  • facilitate reconciliation (to avoid costly manual processing);
  • and finally, manage the payment transactions associated with B2B codes (bank transfer, direct debit, card, etc.).

We therefore recommend ensuring that the operations leading to payment are also managed in a spirit of value addition.

6. To onboard your Sellers, rely on an optimal KYC solution combining technology and human input

Julien Duméry (Webhelp Payment Services): To ensure that the B2B marketplace remains a trusted space, in full compliance with the latest regulations at all times, ensure that you have effective KYC procedures in place. These will enable you to onboard Sellers, regardless of their geographical location and their local legal constraints.

Offering your salespeople good onboarding experience is important. We recommend that you ensure human support is made available; this is essential, because automation cannot meet every need, especially when the items expected are not the right ones. This is why you should favour hybrid solutions that combine technology and human input, and ensure that they are perfectly integrated. What if the automated system has failed to resolve the problem? It sends the file to an expert so that they can provide an immediate solution, or enter into dialogue with the Seller in order to obtain the information or documents essential for finalising onboarding.

7. Key Accounts: don’t underestimate the difficulty of operating a marketplace

Julie Dang Tran (Manutan): Learning from some of the failures or difficulties encountered on purchasing platforms, it must be recognised that it is easy to underestimate certain key processes. For example, the onboarding of Sellers may be seen as nothing more than a straightforward large-scale administrative operation. The reality is much more complex and does not allow the operator to rely entirely on existing tools: for example, some reference suppliers of turnkey platforms, coming from B2C, do not provide a satisfactory response in B2B. To put it briefly: it’s not the same business as negotiating with suppliers when buying products from them, or referencing them on a platform by taking charge of all administrative aspects.

Julien Duméry (Webhelp Payment Services): I also think it important to advise great caution: some platform projects are started without taking sufficient account of certain obstacles. As far as Key Accounts are concerned, it is not enough to launch a project around a platform publisher, hire a payment intermediary, and then hope that customers will on their own initiative go to the new marketplace without communication, training of buyers/sellers, or prior marketing. In reality, these Key Accounts are then the only ones managing and running a marketplace – which is not actually where their expertise lies. Bringing this distribution channel to life is a real challenge! It will require integrating the costs associated with marketing and communications, or the recruitment and training of buyers/sellers, into the business plan.

 

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KYC remediation

The 4 key indicators of a successful KYC remediation campaign

KYC remediation

Knowing Your Customer (KYC) is at the heart of the challenges faced by regulated companies and financial institutions. In fact, they are subject to the European legislation to combat money laundering and the financing of terrorism (AML/CFT) and are obliged to carry out KYC checks. This involves collecting and checking information and associated supporting documents from the beginning of the relationship (identity, domicile, activity, etc.). These KYC operations also occur throughout the commercial relationship in the form of periodic reviews.

In the event of a breach discovered during an audit by a regulator, such as the ACPR (the French Prudential Supervisory Authority), companies face serious consequences such as criminal sanctions. They also risk damaging their brand image in the event of indirect involvement with a case of money laundering or fraud. Some organizations are also required to launch extensive KYC remediation campaigns aimed at making a substantial stock of existing customer records compliant, often before an imminent deadline. In such cases customers are asked and invited to update their file as soon as possible. These operations require special attention in order to maximise the remediation rate of these customers, while managing the associated investments and customer satisfaction.

In order to optimise the performance of a KYC remediation campaign, Guillaume Bru, Project Director at Webhelp KYC Services, recommends paying particular attention to 4 key indicators:

1/ After taking an inventory of the customers targeted by the campaign, ensure a maximum deliverability rate of the invitations in order to reach the largest number of customers.

The essential point is identifying which contact channels to prioritise according to the type of customer (email, post, SMS, telephone, etc.) and confirming having the means of contact used by each customer (email address, telephone numbers, postal address, secure messaging in the customer’s account, etc.). By having the option of using a variety of channels, you will increase your chances of reaching the customer with one of these methods. On the other hand, in order to control costs, prioritise mail only when necessary – for example, to customers less comfortable with digital channels or in the case of a final reminder.

2/ Once the customer is aware of the update request, the second indicator to be optimised is the take-up rate corresponding to the customers’ consent to the update of their file.

In fact, some customers complain about the constraints associated with these administrative formalities. Above all, it is necessary to prepare and use reasoned and personalised arguments, given by expert, trained members of staff. We have seen that 95% of customers agree to carry out the remediation following a well-reasoned call with one of our advisors. Also, rely on the official communication channels used by your company in its relationship with your customers (corporate website, customer support, etc.) in order to rule out any suspicion of phishing, for example.

3/ Customers must then be able to take action and provide whatever is required in order to obtain a maximum collection rate.

To do so, make it easier for them to cooperate and favour user-friendly digital channels, while leaving the door open to traditional channels such as post. You can also directly ask the customer what their preferred method is. Anticipate their questions and answer them if necessary. Offering support through a hotline or a chatbot is a good way to overcome any final obstacles they may face. Finally, in the event of a lack of response, send reminders with prompts, progressively and sufficiently spaced out to both control costs and preserve the customer relationship.

4/ Finally, the last key indicator to optimise is the compliance rate of the files collected.

Some files may be rejected due to incompleteness, illegible supporting documents or still being out of date. Raising the customer’s awareness beforehand of the required quality of the documents to be provided will help to avoid many rejections. Also, it is important to be pragmatic andadapt the level of the requests based on the assessed degree of AML/CFT risk. Analysing pre-existing information will also potentially reduce the number of items to be collected. Finally, in the event of a non-compliant file being received, set up a specific follow-up process to make the file compliant.

Define and prepare the campaign in advance by implementing a process that combines technology for automated tasks and people for high-value tasks. Throughout the remediation campaign, set goals, particularly for remediation rates that you will manage each week by optimizing these 4 key indicators. It is also wise to demonstrate flexibility by testing and adapting each element of the process in order to continuously improve results. This is the key to a successful KYC remediation campaign.

To find out more about this topic

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How videos are used by remote sellers to accelerate business growth

Never before in the history of B2B selling has buyer behavior been more in sync with remote selling motions. To sell and attract new businesses or take buyers through the sales funnel, remote sellers must include the use of synchronous and asynchronous video. 

This has created the perfect alignment between buyer behavior and remote sales motions. Subsequently, the implementation of video in all its formats is key to keeping the sales pipeline full and ensuring a Return on Investment (ROI). 

Asynchronous videos do not occur in real-time and subsequently, will incur some delay. An email or recorded video, video voicemail, video messages, screen shares, etc, all fall within this category. They’re easier to consume, can be rewatched, shared far and wide, allow for better quality viewing and offer more control. In short, asynchronous sales messaging enables sales people to reach more prospects and start more sales conversations.

On the flip-side, creating videos does take time and a salesperson has to wait for response, once the video has been shared.

Synchronous videos occur at exactly the same time. This form of communication includes video conference calls, phone calls, face-to-face conversations, etc. However, this can cause fatigue, be contingent on bandwidth/internet connections, or result in reduced audio or visual quality. 

Use of video to create empathy and trust 

Video messaging enables a member of your sales team to show compassion and cut through the noise of today’s selling environment to build trust. Video messages or live video calls, can occur via zoom, FaceTime, or Twitter spaces, to name a few, in conjunction with other modes of communication, such as the mobile, chat or email.

The omnichannel remote selling experience is the now the hallmark of modern-selling and part and parcel ofB2B sales. 

For example, a channel sales person can send a video reminder for an upcoming meeting and then a video follow-up after the meeting, to connect at a much deeper level. Alternatively, a prospect can start a conversation over chat and receive a follow-up email with an embedded video specifically addressing a prospect’s pain points or purchasing needs. 

Personalized sales video messaging delivered through email can be tracked and measured, allowing a sales person to more effectively plan the next stage of the buyer journey. Consequently, including a video in sales emails outreach can improve click rates by a staggering 96%. 

In some instances, a client or prospect may prefer to deactivate their camera, but are perfectly comfortable with speaking to sales team member if they are out and about. This connection fosters increased engagement and trust, as the prospect doesn’t have to wait until they arrive at work or reach home for a response. 

Videos can increase a salesperson’s productivity

In today’s world, time zones and schedules matter. People in your team may find it difficult to attend video calls at a fixed time. They might be receiving calls at the expense of their productivity. 

On the flip side, recorded videos allow plenty of flexibility. Your team can watch (at whatever speed they like – they can speed the video up, too) when it’s suitable for them, and even re-watch if required. 

Feedback videos

When you’re not in the office, a salesperson can substitute a feedback loop with a quick video, when they cannot meet a sales colleague in person. This is better than sending multiple texts or emails which not only take time to review, but may not convey what they’re trying to say due to lack of vocal expression. 

Product demonstrations via video increase conversions

Recorded and live product demonstration can supplement showrooms by augmenting the user experience from anywhere in the world. 

In the B2B world, this means that sales are able to provide additional personalization within all their interactions, thereby allowing prospects to take the lead to explore and shape their own experience for the most value. 

  • 90% of customers state that product videos help them when making purchasing decisions. 
  • 64% of customers are more likely to buy a product after watching a video. 
  • Importantly, recorded product videos can be repurposed on a company website, social channels or personal live call, thereby decreasing the cost of sales and maximising reach. 

Video content is easy to consume and allows a prospect to retain more information. A salesperson can convey tone and expression effortlessly to reinforce the intuitu personae so crucial to establish with a client. 

Video streaming services are leading to success

There are many steaming platforms used to showcase a product or service: from social media platforms to Microsoft applications, virtual event apps or Zoom. Therefore, using the right streaming service to deliver a successful campaign is vital. 

Most people are visual learners. Therefore, if a prospect can see your sales person whilst speaking about your product or service, how it works, and how it could benefit them, they are more likely to engage with your sales person in a conversation. Importantly, executives are more likely to take action via a video. A Forbes report: Video in the C-Suite indicates that 65% of senior executives have visited a vendor’s website after watching a video and that 59% of decision makers prefer to watch a video rather than reading an article. It is also easier to retain information, thereby increasing sales conversion. 

Prospecting via video enables a sales person to stand out from the crowd and capture their attention. In this instance, the seller can introduce themselves, provide their value proposition and have a call to action. “These are methods we use for our own prospecting. In a daily life made of multiple solicitations, a video message is much more memorable than lines of text: the pitch is fluid, the seller’s intention is clearly conveyed, intimacy is created,” observes Alexandre Barthel, Global Head of Demand at Webhelp. 

Another popular personalization method is to include a screenshot of the prospect’s LinkedIn profile or website within a video. This highlights the effort a sales person took to research the prospect on LinkedIn and learn more about them.

Harnessing videos in proposals

Remote sellers can go beyond sending an email with an attached proposal and actually record a video outlining each point of the proposal and the next steps. It can even be useful when going over any legal issues and contract details. 

Finally, the seller can create a video thanking the client for their time and handing over the client to the Customer Success manager or other members of the business. 

Video as a training and equipping vehicle

Should you need to guide your team on how to use a particular type of software, or if you need to provide step-by-step instructions on a task, how-to videos are ideal. These types of videos are great for knowledge sharing and are also perfect for reaching out to the B2B audience. 

Video streaming services are leading to success

Although we can’t choose the video steaming platform for you, we can tell you what has worked for our clients to build successful relationships, engagement, and revenue growth. 

Using channels such as video, social and digital marketing to drive sales, meet targets, ramp up new service offerings, track and measure video engagement with prospects, is fuelling the B2B sales pipeline. 

Furthermore, joint content creation between talented, multilingual teams, using video streaming, enables a collaborative and flexible approach leading to new and recurrent sales.​ 

Video plays a significant role with driving sales through engaging social channels and digital marketing platforms, when displaying service offerings, thereby providing the quintessential omnichannel selling. 

Video enables businesses to be innovative and to differentiate themselves amongst their competitors. We believe that understanding the power of technology and a human mindset approach, connects you with your customers to achieve the most value. With video becoming a strong contender due to growing audience popularity within the digital space, we believe it has untold power to deliver a game-changing experience. 

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Webhelp and The University of Stellenbosch Executive Development celebrate Leadership programme success

Webhelp have partnered with USB Executive Development to co-create a two-year programme to help Passionate Game Changers excel in their development journey. This week, we celebrated the end of the first year for 33 of our future leaders in South Africa.

In October 2020, Webhelp South Africa and the University of Stellenbosch Executive Development launched a unique leadership acceleration programme to develop an inclusive and accredited route into future business leadership.

At Webhelp, we are fully committed to diversity and inclusivity. To achieve the right leadership we invest in our people and develop their skills in the business. We want to see everyone who has capability have the opportunity to be the best they can be, which is why our partnership with USB is a key component in our talent strategy.

The co-created leadership acceleration programme is a 2-year course ground in academic theory, whilst ensuring practical application for the BPO and Webhelp context. The university has been an ideal partner in enabling the delivery of the programme, with candidates accelerating into leadership positions.

 

On 7 July, we hosted a celebration event to recognise 33 candidates – 18 female, 15 male – successfully completing the first year of the two-year course. The event looked back at the year one journey so far, with video testimonials from our participants our leaders and our sponsors.

Our CEO, David Turner applauded candidates on their commitment during what has been an incredibly challenging year, and thanked the university for their incredible support.

“You wouldn’t have been able to achieve this if we did not have important educators involved such as our partners at the university who have guided and coached our people. I have seen the most fulsome praise come through from our participants.”

 

In addition, David closed with three thoughts for candidates to consider when going into year two.

  1. Continue to be curious – being curious allows you to ask the right questions.
  2. Be disruptive – aim to be the future game-changes of South Africa, look to change things and be different.
  3. Be humble – the only way you can learn is for you to believe that you don’t know everything.

 

USB Executive Development truly brought our talent agenda vision to realty. The programme has been a phenomenal success on every level and our people have been gifted with invaluable experience and learning. In addition, we have observed three of our senior managers successfully promoted into director roles because of the partnership.

Gillian Campbell, our Chief People Officer admired the discretionary effort our people put in to manage this program on top of their day job.

“Each and every one of you, both participants and contributors, should take pride in how far you’ve come and have faith in how far you will go.”

We look forward to seeing our candidates progress and excel in their leadership journey in year two. It has been a pleasure to collaborate with USB and we cannot thank line managers, sponsors, mentors and assessors enough. Their contribution has really enabled some of the success stories we have seen.

 

Finally, we would like to extend our congratulations once again to all candidates on the end of year one, it has been a pleasure watching you transform into the leaders you are destined to be. To our partners at USB Executive Development, thank you for helping us to create and deliver this rewarding programme.