When creating a B2B startup, a solid sales strategy is obviously a critical success factor.

Rushing to build your B2B sales strategy or missing some key processes in your sales team training or target identification processes could undermine your initial efforts to build your product and promote it.

Whether you’re looking to acquire your first customers or to improve your sales operations in a period of strong growth, here are some mistakes to avoid when establishing your B2B sales engine, picked by our expert Julie Cadalen