Black Friday, known as an American consumer tradition and one of the busiest shopping holidays of the year.
This event is traditionally known for shoppers to line the streets, waiting for stores to open the day after Thanksgiving to pick-up what they hope will be the bargain of a lifetime. In recent years, Black Friday, closely followed by Cyber Monday, has now transpired and adopted across several other parts of the world.
In the mainstream media, Black Friday is typically represented by crowded scenes of over-excited and frustrated shoppers, fighting it out for that last item on the shelf and taking items from each other’s shopping cart. Over the last few years, many retail activities have shifted online. This shift to digital platforms has steadily grown, and due to 2020 events, this has skyrocketed. Many retailers online are even starting promotions early to gain traction to their platform and the opportunity to retain customer loyalty.
According to Adobe, in 2019 US Black Friday online sales beat all previous records, at an astonishing $7.4bn, up from $6.2bn in 2018. CNBC reported that Cyber Monday was an even bigger day for online shopping than Black Friday, with sales totaling $9.2bn, up 16.9% on 2018. From 2019 to 2020, sales increased by a further 22% to a record astonishing $9bn.
Integrated omnichannel experience
It’s not hard to imagine that the momentum will persist, and Black Friday will drive even more customers onto their phones, tablets, or laptops. Businesses now attempt to avoid crowded in-store events, to safeguard their customers in the COVID era and simply follow this trend we have observed over a number of years now. Doing so without losing retail sales must go through a strong Digital Content strategy to meet customer demands and ensure an integrated omnichannel experience.
Consumers have become intrinsically used to shopping from the warmth of their home, therefore a successful Black Friday via online channels is something all retailers are hoping for. To ensure a successful campaign, it is key businesses content strategy is aligned with those ambitions and consumers expectations.
Managing content to attract and convert customers
Attracting consumers with the right content against the competition and ads that are displayed to them, requires a streamlined catalog management process. This ensures online users land on a well-managed platform, with a catalog that shows the right promotions and the right products for them. That being said, following your marketplace’s guidelines and ensuring a smooth and homogeneous experience are key challenges for conversion and retention.
At Webhelp, we are fully prepared for this event. We have a highly successful track record of managing peak demand in terms of partner onboarding for the international retail and logistics brands we support.
Case study: leading online e-commerce and marketplace platform in Turkey
Behind the scenes, this success hinges on an incredible amount of preparation and hard work from our team of experts, and of course close collaboration with our clients, supported by our strong processes and sourcing capabilities in finding the right, specialized resources.
Technology and expertise combined
Every year leading up to the peak period, we create an exciting atmosphere to support and motivate our talented experts. We focus on motivation and ensure we reward people for their hard work. Along with the energy and commitment of our teams, technology and adaptability also plays a huge part to ensure we offer a smooth and seamless experience for our partners and their customers.
The skills and expertise that our teams have shown by quickly reacting in order to prepare for key events in a retailer’s calendar year, is reflected in the highly positive feedback that we receive from our client partners. This year is no exception as Black Friday and Cyber Monday will create added pressures for the retail and logistics sectors where our teams continually provide a game-changing experience. Our talent, global footprint and stable infrastructures are capable of efficiently creating success for our clients by providing their customers with an exceptional online shopping experience.
Learn more about our Digital Content Services for Content Moderation.
