Brandon Aitken, CCO Webhelp SA, joined speakers on stage on the 20th November at the GBS Investors Conference, which was held at The Inkosi Albert Luthuli International Convention Centre Complex in Durban, Kwazulu Natal.

The GBS Investor Conference is the flagship event of the South African Global Business Services Sector. It is hosted by trade body and sector association, BPESA in partnership with The Department of Trade & Industry, and host region Durban, KwaZulu Natal.

Brandon joined the panel on “Impact Sourcing: Unlocking South Africa’s Human Potential for Inclusive Growth”, which was facilitated by Maryana Iskander, CEO of Harambee Youth Employment Accelerator, an organisation that works closely with Webhelp to create better futures for South Africa.

The discussion centred on how young people in South Africa deliver a distinctive customer service experience offering a highly competitive and compelling proposition for the global English-speaking markets. And, it highlighted how impact sourcing, a practice originating in South Africa (now a global benchmark for socially responsible and economically sustainable sourcing) is unlocking the skills potential for excluded youth in society.

Brandon is deeply committed and passionate about this subject, especially its capacity to change young lives for the better, which reflects Webhelp’s own core goal to make business more human, saying:

“Impact Sourcing and Harambee fits perfectly with our value proposition and our brand culture.”
He also highlighted the substantial business benefits, adding: “We have seen significant increases in not only our performance for our customers but for our business too, in retention, engagement and productivity levels.”

South Africa has one of the highest youth unemployment rates in the world. It is estimated that 40 percent of this generation will never secure stable work. Click here to find out more on Webhelp’s commitment to Impact Sourcing and our successful partnership with Harambee.