According to the World Economic Forum, by 2025 we’ll be creating over 400 billion gigabytes of data every day. (That’s […]

An online platform that hosts illegal or problematic content and does nothing about it will take a big reputational hit. […]

When you convert a prospect company from lead to customer, they can become one of your most profitable, meaningful and long-lasting customer relationships, and a huge vehicle for growth.

In our blog series so far we’ve looked at what the metaverse is (and what it isn’t), the potential for [...]

In the third blog in our series, Sandrine Asseraf, Group Managing Director Americas and ESG, is looking at how businesses can position themselves to be ready for the metaverse. She also looks at brands already staking their claim and what you can learn from them.

Enterprises have lost control of the B2B sales cycle

Enterprises have lost control of the B2B sales cycle

Trust and safety: Why it matters and how to get it right The internet can be a risky place to […]

When you convert a prospect company from lead to customer, they can become one of your most profitable, meaningful and long-lasting customer relationships, and a huge vehicle for growth.

A B2B sales funnel tracks how potential customers actually buy from you – formalising the path from prospects, to qualified leads, to interested buyers, to converted customers.