Utilities & Public Services

96 Articles and Podcasts
Trust and safety: Why it matters and how to get it right

Trust and safety: Why it matters and how to get it right The internet can be a risky place to […]

Guide to the B2B Sales Funnel

A B2B sales funnel tracks how potential customers actually buy from you – formalising the path from prospects, to qualified leads, to interested buyers, to converted customers.

Build a B2B Sales Pipeline

Do you want a smooth and profitable sales process that keeps on delivering customers? You need to build a fully functioning sales pipeline.

The Metaverse: Let’s cut through the noise
In this 6-part blog series, we’re going to explore why everyone’s talking about the metaverse, and why it matters. Think [...]
Customer service and the water industry – maintaining a positive trend

The year ahead will be incredibly challenging with major societal issues around cost of living, recruiting and retaining staff all becoming more prevalent. 

Grow your own capability or outsource to experts?

Hayley Monks, MD Utilities, provides some questions to consider when engaging a strategic service partner.

OneShot #5 – Influence
SHAREOur 5th edition of OneShot is here! Download your OneShot magazineFollowing the unprecedented situation of the COVID-19 pandemic, numerous companies [...]
How AI and data analytics can support vulnerable customers

Well before the COVID-19 pandemic began, the identification and protection of vulnerable customers was a significant focus for companies and […]

How AI is changing the retail experience

As part of our #servicereimagined series, Helen Murray, Chief Customer Solutions Officer for the UK Region, looks at how Artificial Intelligence […]

Demand Marketing guides salespeople to the best business opportunities

(Article published initially in French in Actionco.fr) Selling is hard. More than ever, marketing-commerce congruence is essential to accelerate growth by generating higher value qualified leads.  While the first two thirds of the B2B customer journey is now in digital form, “it is essential to stimulate the customer as soon as he prepares to make a purchase, alone, online, […]