Trust and safety: Why it matters and how to get it right The internet can be a risky place to […]
The year ahead will be incredibly challenging with major societal issues around cost of living, recruiting and retaining staff all becoming more prevalent.
Well before the COVID-19 pandemic began, the identification and protection of vulnerable customers was a significant focus for companies and […]
As part of our #servicereimagined series, Helen Murray, Chief Customer Solutions Officer for the UK Region, looks at how Artificial Intelligence […]
(Article published initially in French in Actionco.fr) Selling is hard. More than ever, marketing-commerce congruence is essential to accelerate growth by generating higher value qualified leads. While the first two thirds of the B2B customer journey is now in digital form, “it is essential to stimulate the customer as soon as he prepares to make a purchase, alone, online, […]