ABM can be a highly lucrative alternative to standard B2B sales strategies. Get detailed insights into how to get it right.
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The implementation of video in all its formats, coupled with a human mindset approach is key to keeping your sales pipeline full and accelerating business growth.
(Article published initially in French in Actionco.fr) Selling is hard. More than ever, marketing-commerce congruence is essential to accelerate growth by generating higher value qualified leads. While the first two thirds of the B2B customer journey is now in digital form, “it is essential to stimulate the customer as soon as he prepares to make a purchase, alone, online, […]
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