In Mike Purvis’s latest blog, Mike writes about a recent interview given by Alice Milligan, Chief Customer and Digital Experience Officer at banking giant Citi in which she highlighted 3 main areas of focus for the bank over the next couple of years.

They include:

  • Better understanding the customer journey
  • Removing hurdles that customers find when doing business with Citi
  • Enhancing the mobile experience

You can read the full post here…