Customer Personalisation – Where Can It All Go Wrong?

Getting customer personalisation right is tricky enough, but when you factor in all the ways it could go wrong, the prospect becomes extremely daunting. To make matters worse, these failures are often very public. However, the upside is that we can always learn from others’ experiences – good or bad! Our infographic explores some of the worst incidents from the last few years, and offers some insight into how these disasters can be avoided.