Dave Pattman, Managing Director of CX Services at Gobeyond Partners, part of the Webhelp Group, is to present an exclusive webinar for CCA, the independent professional body for customer service experience.

Digital products like driverless cars, chatbots, smart speakers, drones and data-phishing creating sensational headlines every day and the evolution of digital products, and the debate around them, is only increasing.

This timely webinar will explain how the customer experience landscape is undergoing a rapid and seismic change – and how the rules of engagement are being rewritten.

AI and Automation are permeating fibre of daily life at an astonishing pace, there are massive shifts underway in consumer behaviours, habits and attitudes, making it harder to predict the future.

Here, backed by independent YouGov research, he reveals the truth behind and – most importantly – the impact of machine learning on the CX industry.

Join Dave Pattman on the 5th December (click here to register) and discover how automation and artificial intelligence can give us an unparalleled insight into customer behaviour, revealing more about our audiences than ever before.

The Webhelp Disruptor Series takes a deeper dive into the issues facing the CX industry, including the impact of generational shifts and AI and Automation. Contact Ewan McKay – ukmarketing@uk.webhelp.com for more details on Webhelp corporate events.