These days, brands can feel the ground shifting under their feet.
Consumer behavior changes and technology advances have become supercharged during this decade, and the pace of change is only going to get faster.
As the customer journey reshapes around changing technologies and behaviors, the pace of change is outpacing the best efforts of brands.
This creates a customer journey execution gap that brands need to close in order to compete and thrive. In this eBook, we’ll look at how to analyze your own customer journey and find – and fix – the customer journey execution gap.
In this eBook, we’ll look at how to analyze your own customer journey and find if (and where) that gap exists.
Download now and find out:
- What is the customer journey execution gap
- How can you map your existing customer journey
- The essential considerations when designing a customer journey
- How to assess your operating model
- How to build a business case for customer journey transformation
