When it comes to getting the customer experience right, B2B customers expect as much from organisations as they do from their mobile phone provider or online retailer. Recognition, understanding and personal service is expected, and organisations that fall short are at risk of losing business to enlightened competitors. This infographic shows why personal service matters in B2B, and how organisations can meet high customer expectations.
Here are a couple of other inforgraphics you may find interesting:
Web chant your customer – Enchanting customers with exceptional web chat
The art of omni-channel retailing – Be there for your customer
