Outsourcing your customer relationship for your startup: good idea or big mistake?

In the early years of building a startup, challenges are everywhere: providing the best customer experience to your customers, keeping the right focus to innovate on products and services, recruiting the best talents, accelerating your time to market, expanding internationally, formalizing your processes while maintaining flexibility…

While customer relationship outsourcing could be a solution to many of these challenges, some startups are still unaware of the benefits of such a service or are hesitant to use it for maturity, growth strategy reasons etc.

Here are some tips to understand if customer relationship outsourcing is a good idea or not to support the growth of your startup (to be challenged of course!)