Conversational commerce is a rapidly emerging trend; one which is creating convenient voice-activated retail experiences mediated by tech companies. This week, Walmart announced that is partnering with Google Assistant, which will allow customers to shop via their Android or Google Home device without ever accessing the Walmart website. Between this and Amazon’s takeover of Whole Foods, which will allow customers to shop in the supermarket via Amazon Echo, big changes are clearly happening in the relationship between stores and customers.

To learn more, and see a brief demonstration, watch this week’s Friday vlog from Webhelp’s Innovation Director Dave Pattman.