For the second year of many more to come, Webhelpers across the globe reunite for the annual Kilometer Challenge.

The first edition was an immense success in terms of participation and going beyond expectations, coupled with raising funds and awareness.

This September we’ve not only set the bar higher, with close to 1500 passionate game-changers taking on the challenge of covering 150.000 kilometers in 30 days, but we again do so for a cause worth making an impact for.

Doing more for the environment with our Kilometer Challenge

As a purpose-driven company, our Environmental, Social, and Governance (ESG) strategy is key in bringing our vision of making business more human, come to life. Throughout the year, many of our teams engage in activities around our four pillars of People, Planet, Progress, and Philanthropy, while as a business we continuously invest in initiatives to make a positive contribution.

For this year’s Kilometer Challenge, we’re encouraging our participants to not only work on their mind and body, but also take care of our planet, by plogging their kilometers.

The term plogging comes from Sweden’s Ploka and jogging, where people were keen to make a difference by combining their jogging with picking up litter: particularly waste that can’t degrade naturally and poses a threat to the environment such as plastics and metals. Although consciousness and the threat of waste and plastics has particularly been rising across the world, we still have a long way to go. According to the UN, in just one lifetime the amount of plastics produced has exploded massively, with over 56% of the volume produced in the 21st century. While some plastics are used for long periods of time, about 40% of products are discarded within a month leading to about 300 tons of plastic waste yearly, of which only 10% is recycled today, more than half ends up as waste in landfills or nature.

At Webhelp we regularly undertake actions to make a positive impact, beyond our recycling efforts and reduction of plastic consumption. Over the past summer, our WebHEALTH running club which reunites running enthusiasts from all over the Webhelp world, plogged their way through Plastic Free July. On World Environment Day, 25 Algerian Webhelp volunteers paired up with an association for kids with Down syndrome to plant trees and clean over 1000m2 of forest. And with the Kilometer Challenge we are stepping up our efforts to make a positive impact for our planet.

We’re strong believers that even the smallest  effort can have a snowball effect, so we’re calling our Kilometer Challenge participants, but also our supporters and partners to raise awareness and take action. Alone we can do a lot, together we can do so much more!

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