Webhelp, a leading global provider of customer experience (CX) and business solutions, has appointed Amar Akatrai as its new Global Business Unit Executive Director – High Tech, to further strengthen and grow the business’ client portfolio across the globe.

Amar joins the business with an extensive background and over 17 years of experience in the business process outsourcing and IT-enabled services industries, where he’s worked across verticals such as technology, telecom, travel, and healthcare.

Most recently, he was at Tech Mahindra, where he helped the Business Process Services business grow eight times the industry rate while working to deliver digital experiences to Fortune 50 companies and Unicorns. Building on his career overseeing operations at WNS Global Services, Ventura (now Capita), and IKS Health, he’s developed a deep understanding of CX strategy, digital transformation, and operational excellence.

To support account management across the group, Webhelp has appointed Amar to focus on new and existing partnerships to help deliver exceptional experiences for some of the world’s leading technology companies. Based in California, he will oversee a team of high-performing global account managers and operations managers.

“I’m thrilled to join during such an exciting part of the Webhelp journey and amazed at the unique entrepreneurial spirit that drives this passionate teams,” said Amar. “I’m looking forward to combining my experience with Webhelp’s unrivaled capabilities in this industry, to help new and existing clients deliver truly game-changing customer experiences.”

“I am delighted to welcome Amar to the Webhelp family. His appointment is hugely strategic for us. As we continue to expand, our relationships with clients must remain a priority as we pursue our mission to become a top-three leader globally. Amar’s depth of experience across verticals driving digital transformation and super-charging businesses will be an enormous asset for Webhelp and our growing leadership team,” said Jean-Baptiste Decaix, Webhelp’s Chief Client Officer.

The announcement comes during a time of expansion at Webhelp in the Americas, following the acquisition of OneLink earlier in 2021, creating a business with over 95,000 people across 50 countries.