Webhelp.com | What should brands know about demographics and emotional connection?

For the third chapter of the Webhelp Disruptor Series, Webhelp takes a deep dive into the hot topic of ‘emotional connection’ and explore the following questions:

· To what extent emotional connections exist between consumers and brands?

· What forms an emotional connection?

· How people behave if they are emotionally connected to a brand?

This infographic looks at some of the exclusive YouGov research within the paper, to find out how age, gender and social grade affects emotional connection.

Read our new paper to find out more.