Digitally-savvy customers expect greater control and flexibility in sales and ownership journeys. They want service on their terms – wherever, whenever, and on whatever channel they choose.

Customers expect automotive brands to meet new standards on reducing carbon emissions, and other policies championed by governments across the world.

Moving to electric vehicles (EVs) is a key strategic aim for all manufacturers, impacting sales and services. Brands must respond to this disruption, while safeguarding profit margins.

The automotive industry is engaged in an ‘innovation race’ – injecting billions into new products and providing better customer experiences.

Brands must balance opportunities with managing potential risk and cost.

…And keep pace with challengers, who are identifying and exploiting opportunities across autonomous, connected and electric vehicles. All the while free from outdated legacy technology and distribution models.