People are more environmentally aware, especially about their energy use and public services. Showing you are committed to being a sustainable and environmentally friendly, organisation is an important factor for your customers or service users. In customer management terms this means being efficient, cost effective and maximizing your digital capabilities.

Consumers have more choice than ever and their expectations are greater too. New players in the market along with new innovations like Smart Meters are shaking up the sector. Increasingly it is the customer experience, and the support services utility companies offer that will help them to stand out. The best utility companies will attract and retain customers with a fully connected, joined up, service.

As consumer demands and expectations in the private sector grow, the same consumers expect similar experiences from their public services. Public service providers need to redefine their user experiences in line with these new expectations. This means understanding service users more, personalizing their services while also creating new digital journeys and experiences for users to engage with.